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And we have shark week, which is apparently a national holiday now in the U.S. Because we donвЂ™t really have dragons in our history, where in the UK you do. I guess they thought Americans would be more attuned with sharks than dragons. Because the original is a Japanese show, same idea, and it was called something like DragonвЂ™s Den, loosely translated. And itвЂ™s my understanding that both your DragonвЂ™s Den as well as my Shark Tank вЂ“ which I absolutely love and actually just had a client on вЂ“ but itвЂ™s actually, yours is more close to the original. And thatвЂ™s a quick overview of where we went from to how we got to where we are. We became focused very much on that kind of digital platform and just realized over time that my skill set really lent itself to that sort of side. And actually after about two years, we decided to stop with product design altogether. Which is most product design agencies at the time were very focused on just that one element, just design the product.ДЄnd then over time, what we realized is as we started to do some of this web and some of the brand work that was coming in, my skillset and I guess the way I viewed design, could be taken into account from a user journey on a digital aspect.

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And we had decided that our USP to be a little bit different was going to be that not only could you come to our agency, and we could design the item that you wanted, but also, we could brand it and we could do the web and we could give you the actual kind of full package. So me and a friend of mine decided he had expertise in like web and branding and graphics and stuff like that. And at the time when we said just before we set the business up, it was really big that people would come up with this cool product and then you would figure out how you could make it and go on DragonвЂ™s Den, and you try get loans and investment and make a lot of money. And in the UK where I am, I think yours is called like Shark Tank, but our version of that was DragonвЂ™s Den. When we first set up, I was very much doing product design and the economic side, and as youвЂ™ve mentioned already, a lot of cars and vans, and specialist vehicles is what we got involved in. Ross: So when we first started up, so just to, I guess, let everyone understand this. So I am curious, how did you make the jump from ergonomics engineer to agency owner? As I mentioned before, really looking forward to this conversation. So thank you for that really again, thank you for having me on.

ThatвЂ™s quite interesting to live up to, but yeah, that sounded great.

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Today, weвЂ™re going to be looking at how your web design impacts your conversion rate and how to improve it, with Ross Davies. The culmination of both his experience and passions led to his realization that his skills were transferable, and thus Strafe Creative was born. Growing up alongside the web вЂ“ that mustвЂ™ve been a strange neighborhood вЂ“ anyway, growing up alongside the web led him to be fascinated by technology and design, yet he started his career as an ergonomics engineer in the automotive industry. Rich: My guest today is the owner of Strafe Creative, a digital design agency focused on conversion led design.

UX-led design specialist Ross Davis shares his approach to what works when it comes to designing websites with a strategic approach.

You can have the slickest looking site around, but if it isnвЂ™t easy to navigate or offers too many choices for the user, itвЂ™s going to hurt your conversion rate. Creating websites that convert is about more than just aesthetics like colors and fonts вЂ“ although they certainly play an important role.